To invent beauty using the minerals of the Dead Sea and enriched with local herbs & plant extracts.

The Dead Sea presents one of the world’s greatest paradoxes. At 300 meters below sea level, at the lowest point on earth, the Dead Sea with its’ mineral enriched salt water and muddy shorelines holds the Earth’s greatest concentration of skin-moisturizing minerals, age-delaying algae, and skin-soothing plants.


In contrary with its name, “The Dead Sea” is considered the foremost source of precious salts and minerals that are vital to our skin.

AIC luxuriously synergizes the reunion of active minerals from the same pure source that brings life, health, energy & beauty to our skin by introducing to the global market Vitalité, a line of personal care products blending the skin-beneficial qualities of Dead Sea minerals with plant extract and vitamins in advanced cosmetic formulations.